Lux The Beauty Soap Case Study

Lux - A success story Lux beauty soap is a brand of Unilever and is among the most popular soaps globally.

Lux the beauty soap case study. They have Lux Soap Case Study created beautiful original work at a reasonable price. Idea Working with Lux we did something more fundamental than traditional messaging we transformed the product. LUX has been bringing the best of beauty and the pleasure that comes with it to women around the world.

As of 2009 Lux revenue was estimated at 1 billion. Highlighting on the theme beauty soap of film stars lux wanted to develop a strong connection with the consumers by influencing on their belief and attitude that the soap has certain features and benefits which has influenced the. OUR LUX STAR From the.

Lux has been the largest selling personal wash brand in the country. The study is confined to the city of Coimbatore only considering the consumers of effect of Lux soap. The study has been undertaken to find out the customers awareness towards Lux soap.

The name Lux means light in Latin however the name was chosen for its play on the word luxury. The soap which was endorsed by the beautiful film stars came to India in 1929. - Sunny 2nd year Business.

From its inception Lux has been the leading beauty soap brand in the Sri Lankan toilet soap market. Case study of dove soap I think Canada was just really ready for it says Aviva Groll group account director at Ogilvy who has worked on Dove since 2004. The range of products includes beauty soaps shower gels bath additives hair shampoos and conditioners.

It was positioned as a beauty soap in India and HUL has since used successful film actors of the timesuch as Leela Chitnis Madhubala Hema Malini and Kareena Kapoorto endorse the product. The new Lux with the sunscreen formula is targeted towards a different market segment as compared previously to previous Lux. LUX is a global brand developed by Unilever.