Ponds White Beauty Advertisement

It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles.

Ponds white beauty advertisement. My second Proper tv commercial after I did Trivago Ad. In 2008 Ponds released a new product called White Beauty Pinkish White Day Cream and with its release came an advertisement in the form of a commercial. The advertisement made by the cosmetic company Ponds White Beauty entitled Ponds White Beauty India Episode 1 depicts the story of a colored womans quest to win a white mans affection who is most likely.

PONDS White Beauty Ad and the Fair Skin Fixation. To give you some background on this advertisement it begins with a beautiful Indian woman with very delicate features parting ways with a white man who has very masculine features in what appears to be an airport. Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies.

As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually. The White Beauty products are skin-lightening creams popular in a number of different Asian countries created and sold by Ponds a division of Unilever. The object of this study is Ponds White Beauty Gita Gutawa version.

What differs from these mainstream cosmetic commercials is Ponds White beauty Episode 1. According to the advertisement this cream gives a woman more than any other average cream. The Ponds advertisement for their White Beauty makes it clear that the lack of whiteness is a feature that needs to be corrected.

All other creams make our skin shine and glow but this cream is special. Ponds white beauty is advertised as giving you a radiant pinkish white glow pale white or pinkish white The famous Bollywood actors featured in the ad cause controversy as by taking part in this advertisement campaign they are encouraging their fans to associate lighter skin tones with power and happiness. The video embedded below is an Indian advertisement for PONDS product White Beauty.

Many companies advertise for skin creams and products that claim to make women beautiful radiant glowing and as rejuvenated as they were at the age of 17. Beautiful in this advertisement are women who have white skin and use. Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening.